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Save the Drama // Traversal

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Case study

Save the Drama

ClientTraversal
TypeLaunch Video
Duration1:25
Views1.8M

A launch film for Traversal, the AI SRE, told as three movie parodies. An Apollo 13 capsule in trouble, a Jurassic Park control room with the fences down, an Iron Man suit failing mid-flight. Each crisis gets fixed in minutes with Traversal, which makes for a very boring movie. Save the drama for the big screen. It launched alongside Traversal's fundraise and passed 1.7M views on X in its first day.