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The Briefing // Centralize

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Case study

The Briefing

ClientCentralize
TypeLaunch Video
Duration1:25

A launch film for Centralize, told as a spy briefing where the mission is closing the deal. "The Briefing" opens mid-mission, Bond style, with Q working a live stakeholder map to find out why a near-closed deal went dark and who is blocking it. Beat by beat, Centralize does the intel work, and the payoff lands on the misdirect: Bond isn't there to kill the target, he's there to sell him.